Contact Info

FSJD offers practical, industry-focused training in jewellery design and digital manufacturing.

Follow On

🎓 DIPLOMA PROGRAMME · 2026–27

Graphic Design

A 6-month industry-ready programme that builds visual craft, brand intelligence, and creative communication skills — from foundational design theory to AI-powered production workflows.
6
Months
220+
Live Hours
4+
Portfolio Projects
12
Software Tools

6 Months
Programme Duration
220+ Hours
Live Instruction
4+
Portfolio Projects
12
Software Tools
100%
Project-Driven
WHO THIS IS FOR

Six routes into
visual practice

Graphic design is the foundation of all visual communication. This programme starts from first principles — how the eye perceives, how colour creates emotion, how typography carries meaning — and builds upward through brand identity, editorial, packaging, advertising, and AI-powered workflows.
01
Freshers & Graduates
Arts, media, architecture or humanities grads wanting to build a professional design practice from the ground up.
02
Career Switchers
Professionals from non-design backgrounds making a structured transition into brand, agency, or content studio roles.
03
UI/UX Designers
Digital designers who want to strengthen their visual foundation — craft, typography, colour, and brand identity thinking.
04
Marketing Professionals
Brand managers and content creators who want design literacy to brief better, review sharper, and produce independently.
05
Startup Founders
Builders who need to design early-stage brand identities and visual communications without a full team.
06
Illustrators & Artists
Creatives with drawing skills who want to channel their visual sensibility into professional brand and commercial design work.
CURRICULUM

6 months. 24 weeks.
One complete designer.

Every week builds on the last. Every module ends with a real deliverable. By month six you have a portfolio — not just a certificate.
TERM 1 · MONTHS 01 – 03
Month 01
Foundations of Visual Communication
Weeks 01 – 04 · Train the eye before touching software
▼
Week 01
History of Communication Design
  • Evolution of visual communication: printing press to digital
  • Bauhaus school and Swiss Style and their global influence
  • Indian design traditions: folk art, temple architecture, poster
  • Semiotics: signs, symbols, icons, and indexes
  • Design ethics: representation and appropriation
Assignment: Timeline Poster (InDesign)
Week 02
Visual Perception & Gestalt Principles
  • Psychology of visual perception — what we see vs what we think
  • Gestalt laws: proximity, similarity, continuity, closure, figure-ground
  • Visual weight: size, colour, contrast, texture
  • Symmetry vs asymmetry — when each is appropriate
  • Applying Gestalt to logos, layouts, and information hierarchy
Assignment: 3 Gestalt Posters (Illustrator)
Weeks 03 – 04
Colour Theory & Composition
  • Colour models: RGB, CMYK, HSL — conversion and context
  • Colour harmonies: complementary, analogous, triadic
  • Colour psychology and emotional response
  • Cultural colour meanings — India and globally
  • Rule of thirds, golden ratio, visual triangles, white space
Assignment: Digital Poster / Banner / Social Post
Month 02
Typography, Grids & Layout
Weeks 05 – 08 · The architecture of communication
▼
Week 05
Typography Fundamentals
  • Type anatomy: baseline, x-height, ascender, descender, counter
  • Typeface classification: serif, sans-serif, script, display, mono
  • Historical context: Garamond, Helvetica, Futura, Gill Sans
  • Font pairing logic: contrast, superfamily, mood alignment
  • Variable fonts and responsive digital design
Assignment: Typography Specimen Poster
Week 06
Typography as Hierarchy & Editorial Systems
  • Type scale systems: Major Third, Perfect Fourth, Golden Ratio
  • Micro-typography: kerning, tracking, leading
  • Hierarchy without colour — size, weight, spacing alone
  • Long-form reading design: books, reports, magazines
  • Type as brand personality
Assignment: Event Poster — Type Only
Weeks 07 – 08
Grid Systems & Layout Design
  • Swiss grid origins: Josef Müller-Brockmann
  • Types: manuscript, column, modular, hierarchical, baseline
  • Grid construction in InDesign: margins, columns, gutters
  • Breaking the grid intentionally for expressive effect
  • Digital grids: 8pt and 12-column systems
Project: 4-Page Magazine Editorial Layout (InDesign)
Month 03
Brand Identity & Data Visualisation
Weeks 09 – 12 · Systems thinking at scale
▼
Week 09
Brand Strategy & Identity Fundamentals
  • Brand vs logo vs identity — the full ecosystem
  • Brand strategy: purpose, vision, mission, values, personality
  • Brand positioning and competitive differentiation
  • Indian case studies: Tata, Amul, Fabindia, Meesho
  • Global case studies: Apple, Nike, Airbnb, Spotify
Assignment: Brand Strategy Board — Fictional Brand
Weeks 10 – 11
Logo Design & Visual Identity Systems
  • Logo types: wordmark, lettermark, symbol, combination, emblem
  • Logo design process: brief → research → sketch → refine → system
  • Versatility testing: black, white, 16px, merchandise, animation
  • Brand colour systems: primary, secondary, tertiary palettes
  • Typography, pattern, iconography, and photography style
Project: Full Visual Identity System (Illustrator)
Week 12
Data Visualisation & Infographic Design
  • Principles of data viz: Tufte's data-ink ratio
  • Chart selection: bar, line, scatter, pie, heat map, treemap
  • Visual encoding: position, length, angle, area, colour, shape
  • Storytelling with data for general audiences
  • AI tools: Flourish, Datawrapper, Adobe Express
Assignment: Infographic Redesign + Social-Issue Poster (Figma)
Term 2 · Months 04 – 06
Month 04
Illustration, Packaging & Advertising
Weeks 13 – 16 · From screen to shelf to street
▼
Weeks 13 – 14
Illustration Fundamentals & Styles
  • Illustration styles: flat, isometric, line art, textured, editorial
  • Vector illustration: pen tool, shape builder, pathfinder, gradients
  • Character design: proportion, expression, personality, consistency
  • Storyboarding: visual narrative for motion and advertising
  • AI-assisted illustration: Midjourney, Firefly, Generative Fill
Assignment: Character + 3 Illustration Styles
Week 15
Packaging Design
  • Packaging thinking: product, shelf, hands, home — four contexts
  • Dieline design: bleeds, folds, and print specifications
  • Surface graphics: hero image, product name, info hierarchy
  • Retail psychology: colour, shape, typography on shelf
  • Sustainable packaging design and recyclability
Project: Dieline + 3D Mockup + 2 Variations (Illustrator)
Week 16
Advertising Campaigns
  • The Big Idea: finding it, testing it, executing it
  • Campaign structure: hero concept + support executions
  • Visual-copy relationship: how headline and image interact
  • Print, outdoor, social — platform-specific constraints
  • AI for campaign ideation: LLMs for concepts and headlines
Project: 360° Campaign — Print + Digital + Outdoor
Month 05
Type Design, Motion & AI Workflows
Weeks 17 – 20 · Modern multi-platform production
▼
Weeks 17 – 18
Type Design & Motion Design
  • Letterform construction and digitising from hand-drawn to vector
  • Introduction to Glyphs: kerning, spacing basics, display typeface
  • 12 principles of animation applied to graphic design motion
  • After Effects: composition, timeline, keyframes, easing
  • Logo animation: the brand stinger
Assignment: Display Typeface A–Z + Motion Poster / Brand Reel (15–30 sec)
Week 19
AI-Powered Design Workflows
  • AI tools: Midjourney, DALL·E 3, Adobe Firefly, Stable Diffusion
  • Prompt engineering for design-quality output
  • Firefly: Generative Fill in Photoshop, Generative Recolor in Illustrator
  • Building a reproducible AI-augmented design pipeline
  • Legal and ethical considerations: commercial rights, client disclosure
AI Lab: Brand Concept Sprint — 4-Hour AI Session
Week 20
Print Production & Professional Practice
  • Print production: DPI vs PPI, CMYK vs RGB, spot vs process colour
  • Bleeds, safe zones, crop marks, print-ready PDF export
  • Digital asset management: file naming, folders, version control
  • Presenting to clients: framing rationale, managing feedback
  • Freelance practice: pricing, contracts, scope creep
Professional Practice & Print Production Workshop
Month 06
Portfolio Development & Final Capstone
Weeks 21 – 24 · Graduate Industry-Ready
▼
Weeks 21 – 22
Capstone Execution — Identity, Print & Motion
  • Complete brand system for a real or simulated client
  • Logo system + brand colour + typography + guidelines
  • Print collateral: stationery, packaging, advertising campaign
  • Logo animation + brand reel + social media asset suite
Deliverable: Complete Brand Identity System
Weeks 22 – 23
Portfolio Development
  • Portfolio structure and selecting strongest work
  • Case study writing: problem → process → outcome
  • Personal website setup: Framer, Webflow, or Behance
  • AI-assisted portfolio writing and storytelling
  • One-on-one feedback sessions with mentors
Deliverable: 3 Case Studies + Portfolio Site Live
Week 24
Final Capstone Critique
  • Packaging: dieline + 3D mockup + retail context
  • Advertising campaign: print + digital + outdoor
  • Motion graphic: logo animation + brand reel
  • AI workflow log: tools used, prompts, decisions
  • Presentation to external industry critique panel
Final: Capstone Presentation to Industry Panel
SOFTWARE & TOOLS

The full creative stack

You graduate proficient in 12+ tools — every one used on the job in real agencies and studios.
Vector Design
Adobe Illustrator
Logos, vector illustration, packaging, type design, brand systems
Image Editing
Adobe Photoshop
Image editing, compositing, posters, AI campaigns, mockup presentation
Editorial Layout
Adobe InDesign
Editorial design, brand guidelines, multi-page documents, print-ready export
Motion & Animation
After Effects
Logo animation, kinetic typography, brand reels, animated ads
Video Editing
Premiere Pro
Timeline, cuts, transitions, colour grading for short-form content
Digital & UI
Figma
Data visualisation, dashboard layouts, UI intro, portfolio presentation
AI Image Gen
Midjourney
Mood boards, concept development, campaign imagery, brand sprints
AI Design
Adobe Firefly
Generative Fill, Generative Recolor, AI layout suggestions in InDesign
AI Video
Runway ML
AI-generated video, motion graphics, visual effects for brand reels
Type Design
Glyphs
Typeface creation, letterform digitisation, kerning and font export
Data Viz
Flourish & Datawrapper
Interactive charts, dynamic infographics, narrative data storytelling
AI Image Gen
DALL·E 3 & Stable Diffusion
Prompt-driven concept imagery and design direction exploration
PORTFOLIO DELIVERABLES AT GRADUATION

What you leave with

Every project in the programme is portfolio-grade. By graduation, you have four complete pieces ready to show.
P1
Visual Studies, Typography & Editorial Layout
Gestalt posters, colour compositions, typographic specimens, and a 4-page magazine editorial layout. Demonstrates foundational visual craft across multiple formats.
P2
Brand Identity System
Logo, brand guidelines, colour and type system, mockups, and motion — a complete visual identity for a real or fictional brand.
P3
Packaging Design + 360° Advertising Campaign
Dieline to 3D mockup, plus a full advertising campaign spanning print, digital, and outdoor. Shows range across commercial design.
P4
Final Capstone — Full Brand System with Motion & AI
An end-to-end brand project including identity, packaging, advertising, motion graphics, and an AI workflow log presented to an industry panel.
CAREER OUTCOMES

We build craft.
Craft creates opportunity.

Salary ranges are indicative, based on industry data at time of publication.
Graduate outcomes vary with experience, geography, and role.
Graphic Designer
₹4 – 10 LPA
Brand Designer
₹6 – 12 LPA
Visual / Creative Designer
₹5 – 14 LPA
Motion Designer
₹6 – 15 LPA
Freelance / Founding Designer
Variable
We do not promise jobs. The course curriculum is indicative and subject to change at the discretion of the academy.
Visual & Brand Design
  • Complete brand identity systems
  • Professional print and editorial work
  • Typographic systems for any medium
  • Packaging from dieline to 3D mockup
  • Multi-platform advertising campaigns
Production & Technology
  • AI-augmented graphic design work
  • Print-ready files to professional standards
  • Motion graphics and logo animations
  • Full Adobe Creative Suite proficiency
Career Readiness
  • 4+ curated industry-grade projects
  • Client presentation and feedback skills
  • Freelance pricing, contracts and management
  • Personal portfolio website live at graduation

Ready to build a
design career?

Speak to an admissions counsellor about the Graphic Design Diploma. Limited seats per cohort.
🗓 Book Free Counselling 💬 WhatsApp Us